We formed Sunfitters back in November 2006. This week marks six months from formation and two months from launch. Here are seven lessons that may come in handy for your business: (1) Don’t got it alone. (2) Barter where you can. (3) Technology is a time suck. (4) Integrated marketing is essential. (5) Watch out for hucksters. (6) Work from home at first. (7) Scrutinize every expense. Let me elaborate…
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There is a wonderful RTML attribute you will need later on called SWITCH, which allows you assign a template based on something’s type. So consider the various types of pages you’ll have on your site, and create a custom type for each one. You might first think of the home page. But that type is “main.” — which is always used for the index page (a.k.a, the home page). So, unfortunately, the assigned type for your home page cannot be reassigned. Everything else is fair game… Read the rest of this entry »

You don’t really need global variables to create custom templates. Global variables help you record variable data that is distributed across the site and may change as needed. Hence, the name “global variable.” Examples might include title of your homepage and location of your images. If you don’t think this information will ever change, you can skip this step and hard code the information right into your templates. But if you want to control certain variables via console without code… Read the rest of this entry »

Before you begin in Store Manager, you need a location for all your digital assets. Digital assets are images, stylesheets, javascript files and any other static files you need to deliver through your site. While Store Manager has a “File” button to upload static content, this area has no ability to create subdirectories or to place multiple images per catalog item. In order to gain this ability… Read the rest of this entry »